Managing Strategic Renewal and Strategic Initiatives

My third area of research focuses on organizational adaptation, strategic renewal, and growth. How can established organizations adapt their organizational activities to technological disruptions or regulatory changes, and how can they continuously renew themselves? How can organizations realize profitable growth? What role do strategic initiatives play in realizing these objectives? My work has addressed these questions both conceptually and empirically.

Weiss, M.; Herrmann, D.; Khoury, T. A.; Kreutzer, M.; Hummel, M. (2023) The boundary conditions for growth: Exploring the non-linear relationship between organic and acquisitive growth and profitability. Long Range Planning, Vol 56(2). https://doi.org/10.1016/j.lrp.2022.102291

Albert, D.; Kreutzer, M.; Lechner, C. (2015). Resolving the paradox of interdependency and strategic renewal in activity systems, Academy of Management Review, Vol. 40(2): 210-234 https://doi.org/10.5465/amr.2012.0177

Kreutzer, M., Cardinal, L.B., Walter, J., Lechner, C. (2016). Formal and informal control as complement or substitute? The role of the task environment. Strategy Science, Vol. 1(4). https://doi.org/10.1287/stsc.2016.0019

Kreutzer, M., Walter, J., Cardinal, L.B. (2015) Organizational control as antidote to politics in the pursuit of strategic initiatives, Strategic Management Journal, Vol. 36: 1317–1337. https://doi.org/10.1002/smj.2306.

Kreutzer, M. & Lechner, C. (2011). Strategische Initiativen und Programme mit Führungsansätzen steuern. Chapter 2. In: Strategische Initiativen und Programme. uniscope. Publikationen der SGO Stiftung. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-6965-1_3

Lechner, C. & Kreutzer, M. (2010) Coordinating growth initiatives in multi-unit firms, Long Range Planning, Vol. 43(1): 6-32. https://doi.org/10.1016/j.lrp.2009.10.002

Kreutzer, M. (2012). Selecting the right growth mechanism: The choice between internal development, strategic alliances, and mergers & acquisitions. In: Mennillo, G., Schlenzig, T., Friedrich, E. (eds) Balanced Growth. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24653-1_6

Haupenthal, F., Kreutzer, M., Müller-Stewens, G. (2014). Strategische Programme meistern. Harvard Business manager 2/2014.

Lechner, C., Kreutzer, M., Schädler, J. (2008). Wachstumsinitiativen erfolgreich managen. Harvard Business manager 10/2008.

Cardinal, L.B.; Miller, C.C.; Kreutzer, M. & TenBrink, C. (2015): Strategic planning and firm performance: Towards a better understanding of a controversial relationship. Invited Chapter by M. Mumford & M. Frese (Eds.): The Psychology of Planning in Organizations: Research and Applications, NewYork: Routledge Taylor & Francis Group, 260-288

Hügel, S., Kreutzer, M. (2020) The impact of organizational slack on innovative work behaviour: How do top managers and employees differ? International Journal of Innovation Management, Vol. 24(3), https://doi.org/10.1142/S136391962050022X

Hügel, S., Kreutzer, M., Rottke, N.B. (2019) Firm innovativeness in service industries: A construct validation in the external environment and industry structure contexts, International Journal of Innovation Management, Vol 23(6): 1-57, https://doi.org/10.1142/S1363919619500518

Lechner, C. & Kreutzer, M. (2011): Strategic initiatives: An appraisal and agenda for future research, in: Handbook of Research on Strategy Process, edited by Kellermanns, F.W. & Mazzola, P., Edward Elgar Publishing, 283-303. doi: https://doi.org/10.4337/9781849807289.00021