The book “Business Ecosystems. Strategizing in a Connected World”, co-authored with Erwin Hettich and Pia K. Neudert offers decision-makers a clear guide to navigating business ecosystems. Practical insights cover ecosystem design, roles, strategies, and growth levers as well as orchestration and participation, balancing engagement depth, cooperation vs. competition, trust vs. control, and openness vs. closedness. The book also examines ecosystem performance, failure, and competition, concluding with a look at future evolution, environmental impacts, and management transformation.

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